Product Review – Anderson Design Group
ANDERSON DESIGN GROUP – Award Winning Graphic Design Firm based in Nashville, TN
Every season (or sometimes every month….week….ahem) I like to re-decorate! I like the home my partner and I live in to truly reflect our personalities.
Since we are both travel lovers we are ALWAYS on the lookout for cool new travel art.
I was on cloud nine when I discovered Anderson Design Group!
I am not kidding when I say I wanted to purchase each and every one of their prints.
Sample categories include: Art & Soul of America, World Travel Posters, Coastal Collection and Denny’s Tour of America.
Anderson Design Group’s prints were EXACTLY what we had been looking for.
The prints we decided on are the following:
Drooling yet? 😉
Here is a photo from the kitchen in our apartment highlighting some of the art.
Behind every cool business has to be a cool owner, as is the case with Joel Anderson and his amazing staff.
Joel graduated from Ringling School of Art & Design in 1986. He moved to Music City and worked at Carden & Cherry Advertising for 7 years, winning an Emmy Award for his work on a CBS kid’s show. After co-founding Anderson Thomas Design in 1993, he produced countless award-winning design projects. In 2007, Joel retooled the firm to specialize in branding, packaging and product development. He was named Art Director of the Year in 2010 by the Nashville Advertising Federation.
BACKGROUND INFORMATION ON ANDERSON DESIGN COMPANY:
PHILOSOPHY: Since 1993, our philosophy has been simple: Serve clients by learning their business, knowing their competition, and understanding their target audience. Then create powerful graphic art that gets noticed, communicates on an emotional level, and compels people to act. We love what we do as visual communicators—and it shows when we invent a brand image or create a package design. When we tackle brochures, trade show booth graphics, book covers, and print ads, we create original art to make them stand out from the clutter. To translate our art into interactive media, we work with strategic partners who specialize in programming and site building. This approach keeps costs down while bringing together the perfect match of creative talent, marketing genius and technical geekiness.
HISTORY: Anderson Design Group, Inc. founder Joel Anderson graduated from Ringling School of Art & Design in 1986. He was recruited straight from college to work as a staff illustrator and designer at Carden & Cherry Advertising in Nashville, TN. While at C&C, Joel won an Emmy Award for his work on a CBS show, Hey Vern, It’s Ernest. Joel worked at C&C for 7 years, learning the art & science of advertising (and how to talk like Ernest.) In 1993, Joel and his friend David Thomas founded Anderson Thomas Design, Inc. The firm focused on CD package design at first, and quickly grew into a diverse print & web design company with a client list that included Universal Studios, DreamWorks Pictures, Golden Books, Thomas Nelson and more. In 2007, the partners decided to pursue different interests, so Joel reorganized the design firm as Anderson Design Group, Inc., narrowing the studio’s focus to specialize in illustrative design, branding, and product development.
EXPERIMENTS: In order to help other business owners succeed, we believe it is important to put ourselves in their shoes. To do this, we often create new lines of products, and then experiment with how to brand them, develop them, package them, and market them. We use social media, we create web sites (like this one) and we spend time in the trenches figuring out what works (or bombs) so we can offer what we learn to our clients. One of the successful businesses we have developed is the critically-acclaimed Spirit of Nashville Collection—a series of illustrated prints and gifts designed in the tradition of the “Golden Age of Poster Art.” This series has won countless awards, been featured in Print Magazine, and has acheived international recognition. It now features over 70 designs, plus dozens of gifts and collectibles. We continue to create new poster art collections all the time. Our products can be seen at the Anderson Design Group Studio Store, which is located at 116 29th Ave. North, Nashville, TN 37203. Phone: 615-327-9894. Everything is also available at their on-line STUDIO STORE.
CREDENTIALS: Founder Joel Anderson has over 25 years of experience in advertising, commercial illustration and graphic design. All combined, the Anderson Design Group team has over 55 years of experience in print production, marketing, illustration and design. Not to brag, but we lost count of our local and regional ADDY Awards after we started runing out of display space (there were over 50 of them the last time we checked.) A few of the biggies: Joel has won an Emmy Award, a Dove Award, Art Director of they Year Award, and his work has been published in dozens of books and design journals. He has also written, illustrated and published 11 of his own books. Our designers have won ADDYs and even been honored by the Society of Illustrators in NYC. Over the years, we have done work for companies as diverse as Chrysler, Denny’s, Universal Studios, Warner Brothers, Hasbro, National Geographic, Harper Collins, Golden Books, Dollar General, Hog Heaven and more. We’d love to get to know you and add your compay to our growing list of satisfied clients! In addition to working with clients from all over the world, our gallery prints have now attracted a global audience. Since 2011, they have been sold in Australia, 15 countries in Europe, Southern Asia, South Africa, and the Middle East.
For more information on Anderson Design Group visit: www.andersondesigngroupstore.com
Desiree Sousa
Owner
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